Meet client expectations through high-quality service, close collaboration and full visibility of every stage of fieldwork.
About
Quality control and assurance
A systematic approach to quality, applied from the first stage of the project lifecycle. We measure interviewer work and apply zero tolerance policy for substandard quality.
Quality principles
Quality control and assurance
Collect the right data first time, every time, and deliver to the agreed timeline and field budget — flagging any risk to client services early.
Comply with the quality standard set for each project in the field order.
Maintain high satisfaction ratings from both the research team and end clients.
Operate as one system and one team across all iFieldPro offices.
Six levers that deliver WOW
Run pilots
Support materials
Process inputs
Remove risk
Use experts
Share learnings
Quality control outputs that validate interviewer work
We have invested in digitally evidenced quality controls that identify risky interviewers early.
GPS reliability
- Where are they?
Silent recording
- What are they doing?
Validation
- Evidence provided
Outlier rate
- Abnormal patterns detected
Straight-lining
- Repetitive answer patterns
Logic checks
- Data consistency verification
Productivity rate
- Interview throughput monitoring
Callback completion rate
- Verification response tracking
Deletion rate
- Rejected interview ratio
Zero tolerance
Clear consequences for fraudulent activity — essential in freelance interviewer markets.
Interviewer KPIs
Every interviewer is scored on these ten KPIs after each project, with zero tolerance for substandard quality.
- Deletion rate
- Productivity rate
- Evidence provided
- Callback completion rate
- Callback completion success rate
- Outlier rate
- GPS reliability
- Silent recording verification rate
- Supervisor rating
- IQC rating
QA process checks
- Length-of-interview review
- Unusual productivity checks
- Odd interview hours
- Duplicate mobile numbers
- Speeding interviewers
- Time gap between interviews
- Audio checks
- Outlier checks
- Silent recordings
- GPS locations
- Telephone back-checks