FMCG
Arabic coffee product test
At-home product test during COVID-19: 150 interviews comparing two new formulas with homemade coffee and market brands across Jeddah and Riyadh.
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Success Stories
Case Studies
Real FMCG fieldwork examples from Saudi Arabia—from at-home product tests during COVID-19 to in-home usage studies.
FMCG
Quantitative F2F in-home usage test
In-home interviews with unbranded product rotation in insulated carriers—cake bars, Laban, and yoghurt across Saudi households.
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